Steve "Sparky" Fifer

Weekdays 2:00pm - 6:00pm

Steve "Sparky" Fifer started out his career in radio in Kenosha, WI interning for Tim Allen and helping to produce a weekend sports talk show for Tim Allen and John Weiser. After a couple of months of interning, he was put on the payroll and started jocking oldies at night on the AM station while engineering high school football and basketball games during the week. During this time he attended Gateway Technical College for Radio Broadcasting, while maintaing two other jobs outside of his radio gig.

After ownership changed, he left to go to Lake Geneva to try his hand in sales. After three months of making every attempt, he didn't make one sale!! Management figured out they made a mistake and made him the morning show producer. While in that role he broke out as an on-air personality by playing the character "Stuttering" Stu Michaels. Sparky used that momentum to cruise into Milwaukee radio a short time later. He landed a gig at WISN-AM as producer of The World’s Greatest Sports Talk Show, staying in that role for 6 years.

When WSSP launched in 2005, Sparky joined the roster. One of the most busy personalities on the station, you can hear him on The Big Show(Weekday Afternoons 2-6pm), Sparky’s Final Inspection (Saturdays 12p-2p), Milwaukee's Real Basketball Post Game Show (after Bucks games)and the Usinger's Baseball Post Game Show (after Brewers games). When he's not on the air, you can catch the avid NASCAR fan following the exploits of his favorite driver, Kevin Harvick.